Sem: Dec-2024 Maximum Marks: 50 Examination: End Exam Date: 8th December 2024 Duration: 2.5hrs
Programme code: 18 Programme: MBA for Working Executive- Batch 1	Class: FY	Semester: III Batch- 2023-24
College: K. J. Somaiya Institute of Management	Name of the department/Section/Center: Marketing and International Business
Course Code: 117P18C326	Name of the Course: International Marketing
Instructions: All questions are Compulsory.

Question No.	Max. Marks
Q1.	The global weight loss/obesity management market was worth $265 billion in the year 2018 and is expected to reach $400 billion by 2024. The market will grow at a healthy pace in the next five years due to increasing number of lifestyle diseases such as diabetes and cardiac problems, increasing personal disposable income, government initiatives to increase awareness about health and fitness, and technological advancements. The weight management market is divided into three segments, diets, services, and fitness and surgical equipment. The weight loss diets market includes food, beverages, and supplements. Jiva an ayurvedic supplement is promises 10% weight loss in first week of daily consumption. Ayurveda treatments are natural and healthier than other pills or crash diets. Introduced in Indian Market at Rs.5000/- for 100gm package, it has been hugely successful. Identify a country to market Jiva. List socio-cultural, political and economic factors that favour or hamper the marketing effort in the country of your choice.	10
Q2.	Chocolates El Rey is a Venezuelan chocolate manufacturer. The company uses only premium-grade, locally grown raw material in the formulation of all its products. El Rey’s family-run business is one of oldest chocolate manufacturers in Venezuela. El Rey offers consumers gourmet chocolate made from fairly traded cacao beans direct from small and large-scale growers in Venezuela. They are entering European Market to compete with established chocolate brands like Godiva, Lindt, Ferrero Rocher and Lotte. Devise a strategy for Chocolate El Rey to combat the Provenance paradox in Indian Market?	10
Q3.	Give reasons for following statements with suitable examples: (Any One) Starbucks use of Joint venture partnership instead of licensing as market entry strategy in India Protectionist policies reduce trade and adversely affect consumers A quality issue of growing importance the world over, especially in Europe and USA is Green Marketing. Globalization has led to homogenization of customers taste and preferences.	10
Q4	Write Short Note (Any Two) Counterfeit - A challenges to brands Relevance of WTO in the era of trade wars Countertrade is a form of Pricing strategy. Issues of Ethics and Integrity in MNC’s Free Trade Agreement Vs Common Market	20